The Campaign (2012) poster
2012 · comedy · political

The Campaign

Directed by Jay Roach1h 25m2012
ElsewhereIMDb6.1139kRT66%Metacritic50
  • warm
  • brisk
  • gentle
Movie DNA

Warm, kinetic, gentle comedy / political, grounded in texture. Ambivalent, mid-stakes, measured, hand-scored across twelve axes of taste.

How every film is hand-scored →

Two rival politicians compete to win an election to represent their small North Carolina congressional district in the United States House of Representatives.

Our read · The Campaign (2012) reads as a warm, kinetic, grounded comedy · political entry — gentle in intensity, mid-stakes in scope, measured in temperature, ambivalent in outlook. Hand-scored on twelve axes of taste — mood, pacing, weirdness, hope, stakes, humour, reality, density, warmth, auteur, intensity, and era — with a derived palette drawn from its dominant cinematography.

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The shape of The Campaign

Tonight, this looks like

What watching it is actually like.

You want loud election satire with Ferrell and Galifianakis going shamelessly broad.

ends upliftingyou’ll be fine aftergrabs you earlygrips by minute 5attention 2/5breezes by
Date nightWith friendsSoloWith parentsKids around
Heads-upcringe humiliation

Skip it tonightYou hate crass political comedy that punches down as often as it satirizes.

DNA · twelve axes

The reading.

Each axis is hand-scored — not derived from votes or genre averages. The marker shows where this film sits; the gradient fill uses the film's own cinematography palette.

Mood · HeavyCosy
Pacing · Slow-burnKinetic
Intensity · GentleExtreme
Weirdness · ConventionalSurreal
Hope · NihilisticRedemptive
Stakes · IntimateEpic
Humour · NoneBroad
Reality · GroundedFantastical
Density · SparseTwisty
Warmth · ColdTender
Auteur · TransparentSignature
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